A new brand campaign. A new logo. Egypt Tourism’s new brand campaign is all about the mesmerizing experience of travellers who were struck by the extraordinary beauty of Egypt. Have a look at some images which are part of the new brand campaign.
Here’s a news report published in the Travel based Magazine – Opportunities Today about the event.
Launch of the New Logo
Emphasizing the importance of the Indian market, the Egyptian Tourism Authority and the Embassy of the Arab Republic of Egypt, in a glittering ceremony held in New Delhi, launched a new brand campaign and logo that brings to life all the wonders of the ancient land of Pharaohs. Egypt’s brand ambassador and Indian actress, Celina Jaitley, added the right touch of glamour and exotica to the ceremony attended by the who’s who of the diplomatic and elite circles of Delhi. Leading tour operators and the media were also present in large numbers to witness the launch.
Egypt Tourism Authority- NEW LOGO
Speaking on the occasion, H.E. Dr. Mohamed Higazy, the Ambassador of Egypt in India said “India is very important to us not only as a tourism market but more so as a country with which we share strong political and cultural ties. India and Egypt have cultural synergies and affinities that go far back in history. It is for this reason that we are launching our new campaign and logo here. We want more and more Indians to visit Egypt and experience for themselves the warm hospitality of Egypt something for which both India and Egypt are fabled. Further, both the countries are perfect tourist destinations offering an eclectic mix of past and the present, ancient and modern, art and culture, heritage and history, sports and entertainment. Both India and Egypt have a magical aura, with the past, present and the future juxtaposed in the same time frame. Both the countries exercise a hypnotic fascination and boast of a traditional warmth and hospitality that few others offer. It gives me immense pleasure to bring to you our new campaign and logo that is seeped in the mystical magic of Egypt.”
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